Selected work

The work, in detail.

Gardn Labs

2026 —

AI-native consumer app and an AI-operated company — designed, built and shipped solo, through both app stores.

20 launch markets, 13 fully localised languages, AI-translation QA gated by parity checks in CI

Combinatorial personalisation: 20 markets × 449 species × 8 climate archetypes × 4 soil pH bands × 3 organic-matter bands × 11 garden goals × 4 experience levels — over 37 million distinct advice contexts, before live weather modulates them further

Live birdsong recognition across 1,173 species, with per-market geo-priors lifting precision from 0.63 to 0.89

49 ledgered capabilities on Supabase/Postgres — 246 migrations, 31 edge functions, row-level security throughout

AI features metered per user, with spend caps enforced in the database

30+ governed agent roles running support, moderation, content, finance and go-to-market — with hard never-autonomous red lines

~640,000 lines of shipped code, 899 automated test files, three production repos

Woodlark Associates

2026 —

Applied-AI consultancy, founded with Richard Ardis. Finds the workflows where AI pays, builds the working system in weeks, and leaves the owners in control.

Blueprint, build, embed — governance included

Adversarial review on money-adjacent changes; verification gates before any “done”

Reference build: Gardn’s AI-operated back office, demonstrated live to clients

We Are Fulfilment

2021 – 26

Co-founder & CEO of a VC-backed e-commerce 3PL, grown from a standing start to a 50+ team before its closure in 2026.

£1.3m → £3.25m → £4.8m revenue over three years — reaching a £6m annualised run-rate by month 21, with a best month of £900k

Five institutional rounds — Foresight ×3, Haatch ×2 — plus angels

50+ team across two Nottingham fulfilment centres; founder-led sales against incumbent 3PLs

FEBE Growth 100 · Barclays business accelerator 2023

CCM Group

– 2021

Print, creative and fulfilment group. Rose from business development to Group Managing Director.

Turnover grown to a projected £12m — 401% growth on 2017 — with headcount tripled

Pandemic pivot supplying PPE to councils and the NHS; built and launched the Trusted PPE brand

Figures from my own systems are self-audited and demonstrable on a screen-share; company figures are as publicly reported at the time.