Commercial leader · two-time founder
Sells the change. Builds the system.
Former CEO of a VC-backed logistics business — £1.3m to £4.8m revenue in three years, five institutional rounds, and the company’s only salesperson whilst running it — now running my own company day to day on a fleet of 30+ AI agents I built and govern. I’m open to the right seat: senior sales, GTM and commercial roles at AI companies, or fractional and interim revenue leadership through Woodlark.
01 · The selling record
In one month — November 2023 — I closed our three biggest-ever accounts, each worth around £1m a year, when the business was less than two years in and couldn’t yet show published accounts. The buyers were committing their own operations to a young company that failed the standard procurement checks, and every one of those objections was sold through on evidence and trust. That is the same motion enterprise AI asks for today: an operational dependency on a young vendor in an unproven category, taken through the buyer’s risk gates.
The record runs back a decade: a nationwide new-business competition topped across 400+ branches at Edmundson Electrical; CCM Group’s first two £1m-a-year accounts — the largest in its history — won on the way from business development to Group Director, with turnover grown to a projected £12m. And since April 2026, the other half of the story: I sell what enterprise AI buyers are most anxious about because I run it — agents under approval queues, spend caps and audit trails, in production.
02 · Selected work
Gardn Labs
A consumer AI app shipped solo in 20 markets and 13 languages — its operations run day to day by 30+ governed AI agent roles.
Woodlark Associates
Applied-AI consultancy with Richard Ardis. Workflow-first AI adoption — blueprint, build, embed — proven on our own company first.
We Are Fulfilment
Co-founder & CEO of a VC-backed e-commerce 3PL — and its only salesperson throughout. £1.3m to £4.8m revenue in three years, a 50+ team, FEBE Growth 100.
CCM Group
From business development to Managing Director, then Group Director. The company’s first two £1m-a-year accounts, 401% growth to a projected £12m, and the pandemic PPE pivot.
03 · The operating model
The Fragility–Autonomy Matrix
The reason enterprise AI stalls is trust — ungoverned agents, surprise spend, no audit trail. This is the model that answers it, running a real company. Every agent earns autonomy through clean approvals — Report, then Suggest, then Do — and every task carries a fragility class: the cost of getting it wrong. The two together make the nine-box model the whole company runs on.
Do
earned at ~30 approvals
Suggest
earned at ~20 approvals
Report
every agent starts here
Fragility — the cost of getting it wrong, Low → High. The highlighted row is support-01’s current lane. Swipe sideways for the full grid.
Below is the mechanic, playable. The demo is illustrative — hardcoded, client-side, and it says so; the production system runs the same loop with real money, real logs and real consequences, and I’ll happily screen-share it.
Proposal · support-01
Reply to a customer whose plant identification came back wrong — apologise, correct it, and credit one month.
04 · Contact
Give me fifteen minutes on a screen-share and I’ll show you a governed agent estate running a real business — rather than describe one.